Impact of Social Capital and Supply Chain Orientation on Firm’s Performance: The Mediating Role of Knowledge Sharing Comparative Study of China & Pakistan


  • Iqra Yasmin International Islamic University Islamabad


Supply Chain Orientation, Structural Capital, Cognitive Capital, Relational Capital, Knowledge Sharing, Firm’s Performance (Financial and non-Financial).


This study is considered to be descriptive concerning the constructs in the research framework. These constructs are supply chain orientation, social capital with dimensions (i.e. structural capital, cognitive capital and relational capital), knowledge sharing and firm’s performance. This research also includes the examination of the causal relationship of such constructs using a sample from Chinese and Pakistani different industries. Hypothesized model is validated empirically using data collected from 269 from Pakistan and 493 from Chinese different industries. An empirical examination was conducted using a multivariate method called Structural Equation Model (SEM). SEM is used for confirmatory factor analysis (CFA). Typical for this purpose Analysis of Moment Structure (AMOS) version IBM-21was used. Statistical Package for Social Sciences (SPSS) 20 edition is employed for descriptive statistics (frequency distribution, mean, and standard deviation). The results indicate that supply chain orientation and social capital with dimensions (i.e. structural capital, cognitive capital and relational capital) are strong predictors of knowledge sharing which may further lead to higher level of firm’s overall performance (Financial and non-financial). Finally, this study presents the insightful theoretical and managerial implications of results.